During exercise of state supervision over statutory compliance on protection against unfair competition at the market of ice cream industry the breaker was found by Kirovograd regional department of the AMCU. The department detected the realization of the ice cream “Soviet Ice cream” in retail chain of Kropyvnystkyi town, the wrapping of which has the misleading information and which was manufactured by Multi-unit national enterprise the Association of local goods producer approval FIRMA LASKA (Kirovograd).

The department established that enterprise FIRMA LASKA produce ice cream according to the state standard of Ukraine (DSTU 4733:2007 “Milk ice cream. Creamy. Ice cream”) and with that indicates on wrapping “Soviet Ice cream”.

 1a7328996195As department stated, soviet ice cream is produced according to GOST 117-41.

The indication “Soviet Ice cream” can be perceived by customers as the evidence that the product by the Soviet recipe that differs significantly from the Ukrainian recipe. That could put the company in a more advantageous position compared to competitors who comply with the current legislation of Ukraine, because its product is able to draw attention and serves as an additional incentive to purchase this product, which is a sign of violation of legislation on economic competition protection.

Taking into account stated, on 25.10.2016, the Administrative body of Kirovograd regional department of the Anti-monopoly Committee of Ukraine granted to enterprise FIRMA LASKA compulsory for consideration the recommendations to stop using ice cream “Soviet Ice cream” wrapping and to eliminate ice cream “Soviet Ice cream” (if such are available). Besides, in case of further realization of  ice cream with title “Soviet Ice cream”, to state next to its title the information that this product is not produced by the Soviet recipe.

Time taken to consider the recommendation – 10 days starting with the day of its receiving.

As long as the recommendations are fulfilled, proceedings on the case of law violation on the protection of economic competition by FIRMA LASKA won’t be started.

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